I don’t just make ads. I’ve spent many years leading the design of websites, ecommerce platforms, and digital ecosystems for some very complicated brands.
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GM PARTS
GM had two parts brands and two disconnected experiences.
I led the year-long effort to bring GM Genuine Parts and ACDelco under one digital roof.
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GM POWERED SOLUTIONS
GM makes engines for a lot more than cars.
We built Powered Solutions to tell that story and help people find the right products.
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GM PARTS + ACCESSORIES
One design system. Every GM brand.
Built to make finding, fitting, and buying the right part a whole lot easier.
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VERIZON
Verizon turns thousands of data breaches into one enormous report every year.
We turned it into a digital experience people could actually explore.
I left the annotations in. Good UX is a lot of smart people arguing over tiny things.
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FORD VEHICLE PAGES
Back in 2015, we redesigned Ford’s vehicle pages around a flexible system of stories, specs, and shopping tools.
The design may have aged but the systems thinking hasn’t.
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Whew. That was a lot.