middle east
Most midsize sedans disappear into traffic.
The redesigned Ford Fusion didn’t.
The redesigned Ford Fusion didn’t.
So we brought the idea to life with a man nobody could see.
Then, we let the Invisible Man loose on social.
The production budget disappeared. So I flew to LA with the suit, a camera, and a tripod.
Ford Middle East went from roughly 10 likes per post to as many as 10,000.
And yes, that’s a print ad of the Invisible Man sitting in front of his own ad.