Some drivers don’t need advice. They need an Auto Remedio—an intervention.
So we matched Puerto Rico’s worst driving habits with Ford technology that could help.
The campaign ran in Spanish. These spots use English scratch VO.
The confessions became blurred half page spreads...each matched with the Ford technology that could help.
It's not easy changing playlists with your teeth.
I'm here so often, I think I bought the owner a new boat.
When I parallel park, people and small animals flee.
I'm bad at checking my blind spots. Yesterday, I cut off a cop.
Then we let Puerto Rico nominate the drivers in their lives and gave each one a Ford prescription.
